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01
1920s
The 1920s was a new era of women wearing makeup daily. They lined their lips to look smaller than they were naturally and made them look like cupid's bow. Red lips were the preference, and ivory skin with rosy pink cheeks was the optimum look.
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02
1930s
In the 1930s, women became influenced by Hollywood stars. That meant pancake foundation and pencil thin eyebrows. Red lipstick was still the preference.
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03
1940s
Much of the 1940s was spent in war, so makeup and beauty products were hard to get. Some women substituted makeup alternatives, like beetroot juice for lipstick, but women of the 40s tended to go for a natural look.
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04
1950s
The 1950s saw a rise in pastel makeup colors: blue, green, yellow and pink were the most popular colors. Marilyn Monroe made big eyelashes popular, with full eyebrows with a highly defined arch.
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05
1960s
1960s makeup was largely influenced by Twiggy, who popularized thick winged eyeliner, false eyelashes and concealer under the eyes. Lipstick was replaced with nude lips.
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06
1970s
In the 1970s, a bronzed complexion became desired and women began using bronzers and pearl powders on the cheekbones. Shimmer eyeshadow and clear lip gloss were used to give a dewy look.
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07
1980s
The 1980s was a time of color: pink, purple, blue, green, yellow and orange eyeshadow became popular. This look included colored eyeliner and mascara, and bold, bright lip colors like red, pink, and orange. Eyeliner was applied to the top and bottom of eyes, and bushy eyebrows had a comeback.
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08
1990s
In the 90s, flawless, clear skin was favored, paired with natural colors of makeup: burgundy, brown, and purple lipstick was most popular, which were usually paired with a dark lip liner. Thin, dark eyebrows and minimal eyeliner were the go-to.
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09
2000s
The 2000s were all about vibrant blue eyeshadow with frosted pink lip gloss, and thin eyebrows with a defined arch. Mascara was paired with the blue eyeshadow.
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10
2010s
The 2010s saw a rise in full coverage foundation and contouring. This involved bronzer and highlights on the cheekbones and high points of the face. Smoky eyes and nude lipstick was the preference, and fuller lips became popular with lip fillers growing in popularity.
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11
2020s
Although we're fresh into the 2020s, experts predict that we'll go toward skincare products rather than makeup. Multi-use products that work on the eyes, lips and cheeks save time in the morning, and the full eyebrow has come back.
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12
2030s
It is expected that makeup will get more colorful in the 2030s, with emphasis on bright eye makeup and nude lips. We'll have to wait and see.
Photos of Makeup Trends Over the Past 100 Years
It's not news that fashion and beauty trends change constantly. What is trending now definitely was not fashionable 100 years ago (although makeup and fashion trends definitely do cycle back!). To show you exactly how much makeup trends have changed in the past century, have a look at the photos below that encapsulate the most popular makeup styles of each decade (and see if you can guess which style belongs to which decade!).
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